Intermediate Social Media Enhancement

Service Description

The Content Enhancement Service is designed to elevate individuals or businesses' social media presence through structured learning experiences, targeting skills related to content creation, optimization, and growth. The service offers three tiers—Beginner, Intermediate, and Advanced—with each level progressively building on knowledge to empower users with the tools they need to thrive in the ever-changing social media landscape. Each tier requires a minimum booking of three classes (3 hours of instruction per class), but more classes can be added to cover additional topics or provide deeper dives into certain areas. This tier is for those who have a basic understanding of social media but want to refine their content, improve their branding, and grow their audience more effectively. It delves into content planning, improving visual storytelling, and analytics. Class 1: Branding & Visual Aesthetics Goal: Develop a cohesive brand identity and a visually appealing presence. Key Learning Points: How to create a unified aesthetic using colors, fonts, and filters across all content. Customizing profiles with cohesive bios, profile pictures, and story highlights. Using branding tools like Canva or Adobe Express to create branded templates. Introduction to visual storytelling: How to tell a story through your feed and posts. Class 2: Content Planning & Strategy Goal: Learn how to strategically plan content for consistency and effectiveness. Key Learning Points: Creating a content calendar: What to post, when, and why. Balancing content types: user-generated content, educational posts, personal stories, and promotional content. Understanding hashtags, when and how to use them effectively. Introduction to cross-posting: How to tailor content for different platforms while maintaining a unified message. Class 3: Intermediate Engagement & Analytics Goal: Dive deeper into engagement techniques and analyze performance metrics to improve. Key Learning Points: Running and analyzing polls, contests, and giveaways. Advanced use of Instagram and Facebook stories (stickers, music, questions, quizzes). How to analyze post-performance using in-depth metrics (reach, impressions, engagement rate, saves). Adjusting content strategy based on analytics.