Advanced Content Creation Plan

Service Description

The Content Enhancement Service is designed to elevate individuals or businesses' social media presence through structured learning experiences, targeting skills related to content creation, optimization, and growth. The advanced tier is for individuals or businesses ready to fine-tune their social media efforts and make data-driven decisions. This level focuses on advanced content creation, strategic growth tactics, and running paid ads. Class 1: Advanced Content Creation Techniques Goal: Elevate content with more professional tools and advanced techniques. Key Learning Points: Advanced photo/video editing using tools like Adobe Lightroom and Premiere Rush. Creating cinematic video content using a mobile or camera (focus on lighting, angles, and storytelling). Advanced use of features like Reels, TikToks, IGTV, and YouTube Shorts. Creating content that converts (strong call to actions, product showcases, and storytelling techniques). Class 2: Paid Social Advertising Goal: Understand how to effectively use paid advertising to grow your social media presence. Key Learning Points: Overview of Facebook, Instagram, and TikTok ads: setup, targeting, and optimization. Understanding audiences: lookalike audiences, retargeting, and geotargeting. Analyzing ad performance: CTR, CPC, ROI, and how to adjust ads accordingly. Creating a basic ad campaign within budget. Class 3: Strategic Growth & Automation Goal: Learn how to scale social media efforts and maintain growth through strategic planning and automation. Key Learning Points: Implementing advanced growth tactics: influencer collaborations, user-generated content campaigns. Using tools like Later, Buffer, or Hootsuite for automated posting. Managing multiple platforms effectively while maintaining a cohesive brand. Scaling engagement with community-building strategies like Facebook groups or TikTok challenges. Additional Information Duration per Class: 3 hours Minimum Booking Requirement: 3 classes per tier Prerequisites: Each tier builds on the previous one, so students should have completed prior levels or demonstrate equivalent knowledge. Each instructor will receive a detailed lesson plan for each class, including key points, activities, and practical exercises to ensure that every participant walks away with actionable skills.